2019 — 2021
Grupo OLX
At Grupo OLX, I worked as an intrapreneur on two key projects: ZAPWAY+, which provided a 100% digital real estate leasing experience, and ZAP Home, which acquired and sold real estate units based on ML algorithms.
Taking the Entire Rental Process Online with ZAPWAY+
At ZAPWAY+, an online platform that fully digitalized the rental journey for real estate agents, landlords, and tenants, I played a key role in its development and success. I conducted in-depth research to identify pain points, created detailed journey maps, and recommended a pricing strategy shift that increased platform adoption by 20%. From MVP to the first 1,000 leasing contracts being signed online, my efforts contributed to the platform’s kickstarting success.
Trailblazing the Ibuyer Model in Brazil
At ZAP Home, I played a key role in launching this new venture, which leveraged machine learning to buy and sell real estate. I worked closely with the Data Science team to launch an automated offer generation tool that empowered the acquisitions team to send over 200 purchase offers daily. Additionally, I conducted in-depth data analysis to identify optimal neighbourhoods for launching operations, ensuring a successful strategic market entry.